How to access Google keyword planner for free in 2020

If you are serious about SEO, you need a tool to estimate how often key phrases are used as search queries (impressions), how likely someone is to click on them (CTR) and the competition for those key phrases (Cost and Average CPC). There are a number of tools on the market, but all of them are expensive. Most people do no want to spend $99 per month on a premium tool such as Ahref’s (although it does give you excellent information). The good news is that the best key phrase tool is still free, although it is a little tricky to figure out how to access it. Keep reading to learn how to access Google keyword planner for free in 2020.

Step 1:

If you don’t have one, you need to create a Gmail account.

Step 2:

Make sure you follow the next steps carefully. Don’t let Google trick you into creating an Adwords campaign.

Start by clicking here: Google Keyword Planner. After you elect to open an account, you will see this screen:

Google keyword planner for free in 2020


Click on the fine print: “Switch to Expert mode.” If you don’t see that displayed, you may have to go to your browser settings and zoom out.


You will see this screen:



Again, more small print. Click on “Create an account without a campaign.”

Next, click “SUBMIT.”


Google keyword planner for free in 2020


You will see a screen that looks like this:





Step 3


Open a new browser window (in the same browser and not a private window) and again go to Keyword Planner.


Look for the little wrench at the top and click on it:


Google keyword planner for free in 2020


On the next screen, you again have to look for the wrench and click on it:



And you are in!


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