I read a really interesting article this morning. It was featured in my Guardian morning headlines about a yoga instructor named Adriene. Since I have practiced yoga for most of my life (I even owned a yoga school in Manhattan for a few years), I clicked through to read the whole article. Who is Adriene? Recently, […]
Did you know that organic SEO drives 1,000%+ more traffic to websites than organic social media? Moreover, only 0.7% of Google searchers click on results form the second page.
This is why over 50% of marketers say that if they had to do it all over again, they would focus exclusively on SEO. It’s that important!
But it is a marathon, not a sprint. According to Ahref’s, only 5.7% of pages will rank in the top 10 search results within 1 year of publication. And nearly 60% of the pages ranking in the top 10 Google results are 3 or more years old.
To learn more, here is a collection of posts to help you learn.
If you are serious about SEO, you need a tool to estimate how often key phrases are used as search queries (impressions), how likely someone is to click on them (CTR) and the competition for those key phrases (Cost and Average CPC). There are a number of tools on the market, but all of them are […]
Desde cinco años, he trabajado con muchas personas en el mercado inmobiliario. En todo el mundo, he visto dos tendencias: El sector de inmobiliario es, en general, atrás otros sectores en relación a marketing digital. En general, los agentes inmobiliarios en todos partes del mundo hacen los mismos errores en marketing digital. ¿Porque es el sector […]
In the past, you really only needed an SSL certificate if you accepted online payments, or asked clients to submit sensitive information (like personal details and credit scores). Now, Google is changing the game. Sites with an https certificate figure higher in search rankings. In fact, last year Google stated that “Getting an SSL certificate is […]
If your company has a blog and updates it regularly, you are already ahead of the game. But- do you just have written posts, or have you started adding video posts (vlogs) as well? If not you are missing opportunites to connect with new leads and customers. Here are seven reasons you should add vlog posts […]
Seven years ago a friend of mine, a traffic manager (his job is to funnel Internet traffic to websites) told me I needed a blog for my small business. I didn’t really believe him, but tried my best to comply. My thought was, “Just one more thing I don’t have time for, added to my To […]