In the past, you really only needed an SSL certificate if you accepted online payments, or asked clients to submit sensitive information (like personal details and credit scores). Now, Google is changing the game. Sites with an https certificate figure higher in search rankings. In fact, last year Google stated that “Getting an SSL certificate is […]
Facebook and Google have created a duopoly in digital advertising. According to Business Insider, “Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year.” There is a reason for this. Facebook and Google have created the best advertising opportunity the world has ever known. They offer […]
Running a great social media campaign that generates leads and gains customers has little to do with finding a job on LinkedIn or sharing photos of your kids on Facebook. All too often, people tell me they have hundreds of Facebook friends or LinkedIn connections, thus they know how to run social media campaigns for their […]
If your company has a blog and updates it regularly, you are already ahead of the game. But- do you just have written posts, or have you started adding video posts (vlogs) as well? If not you are missing opportunites to connect with new leads and customers. Here are seven reasons you should add vlog posts […]
Seven years ago a friend of mine, a traffic manager (his job is to funnel Internet traffic to websites) told me I needed a blog for my small business. I didn’t really believe him, but tried my best to comply. My thought was, “Just one more thing I don’t have time for, added to my To […]
